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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Product experience
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Modelle im E-Business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Handbook of brand relationships
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Selected readings on information technology and business systems management
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Transforming e-business practices and applications : emerging technologies and concepts
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Cross-cultural and critical perspectives on brands
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Handbook of research on business model innovation through disruption and digitalization
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Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
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Telecommunication markets : drivers and impediments
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The Oxford handbook of internet studies
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www.musikverkaufen.de : die digitale Musikwirtschaft
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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1
Sustainable business model in B2C online retailing : an Indian consumer perspective
Bhat, Suhail Ahmad
;
Darzi, Mushtaq Ahmad
;
Bhat, Sami Ullah
- In:
Technological innovations for sustainability and …
,
(pp. 147-185)
.
2020
Persistent link: https://www.econbiz.de/10012269171
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2
Mobile
Business und die Auswirkung auf Geschäftsmodelle in Unternehmen - das
mobile
Unternehmen
Scheer, August-Wilhelm
(
contributor
)
- In:
Die eTransformation beginnt! : Lessons learned, …
,
(pp. 325-374)
.
2001
Persistent link: https://www.econbiz.de/10001629649
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3
Value Scope Management - Beherrschung der Wertschöpfungskette im M-Commerce am Beispiel "i-mode"
Schoder, Detlef
;
Vollmann, Christian
- In:
Mobile Commerce : Gewinnpotenziale einer stillen …
,
(pp. 125-143)
.
2003
Persistent link: https://www.econbiz.de/10001742259
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4
E-CRM: Kundenbeziehungsmanagement im E/M-Commere
Fassott, Georg
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 465-497)
.
2002
Persistent link: https://www.econbiz.de/10001679239
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5
Modeling the adoption of
mobile
services
Verkasalo, Hannu
- In:
Transforming e-business practices and applications : …
,
(pp. 89-117)
.
2010
Persistent link: https://www.econbiz.de/10003925121
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6
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
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7
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
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8
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
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9
The
Internet
buyer
Reibstein, David J.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 201-225)
.
2001
Persistent link: https://www.econbiz.de/10001599865
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10
Factors affecting online trust in online shopping : the role of network externality and
Internet
skill
Kishiya, Kazuhiro
;
Yamamoto, Nao
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 371-378)
.
2013
Persistent link: https://www.econbiz.de/10010191258
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