Narrow search
Showing 1 - 9 of 9
Cover Image
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian - In: The Routledge handbook of service research insights and …, (pp. 46-68). 2020
Persistent link: https://www.econbiz.de/10012238609
Cover Image
Att kommunicera med kunden : dialog eller bra parallela monologer?
Grönroos, Christian - In: Bank, kund och samhälle i globaliseringens tid : en …, (pp. 91-103). 2003
Persistent link: https://www.econbiz.de/10001757555
Cover Image
Relationship marketing as promise management
Grönroos, Christian - In: The SAGE handbook of marketing theory, (pp. 397-412). 2010
Persistent link: https://www.econbiz.de/10003923197
Cover Image
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003644652
Cover Image
The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 187-196). 2007
Persistent link: https://www.econbiz.de/10003595868
Cover Image
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003785142
Cover Image
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011
Persistent link: https://www.econbiz.de/10009232917
Cover Image
Relationship marketing : the Nordic school perspective
Grönroos, Christian - In: Handbook of relationship marketing, (pp. 95-117). 2000
Persistent link: https://www.econbiz.de/10001559307
Cover Image
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003610650