Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Analysis of the social media s...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
2,877
Social web
2,877
Spain
2,200
Spanien
2,199
Internet marketing
1,330
Online-Marketing
1,330
Social network
1,320
Soziales Netzwerk
1,319
Web 2.0 technologies
570
Web 2.0-Technologien
570
Deutschland
528
Germany
528
Consumer behaviour
419
Konsumentenverhalten
419
Theorie
354
Theory
354
Business network
333
Unternehmensnetzwerk
333
Beziehungsmarketing
312
Relationship marketing
312
Knowledge management
304
Wissensmanagement
304
USA
299
United States
299
E-commerce
264
Electronic Commerce
264
Internet
260
Marketing management
243
Marketingmanagement
243
Brand management
230
Markenführung
230
Innovation
198
Public relations
196
Öffentlichkeitsarbeit
196
EU countries
190
EU-Staaten
190
Italien
185
Italy
185
Viral marketing
184
Virales Marketing
184
more ...
less ...
Online availability
All
Undetermined
1,357
Free
108
Type of publication
All
Article
7,382
Type of publication (narrower categories)
All
Book section
Article in journal
35,117
Aufsatz in Zeitschrift
35,117
Graue Literatur
9,576
Non-commercial literature
9,576
Working Paper
7,835
Aufsatz im Buch
7,382
Arbeitspapier
6,811
Collection of articles of several authors
2,464
Sammelwerk
2,464
Hochschulschrift
1,607
Aufsatzsammlung
1,141
Thesis
1,004
Case study
894
Fallstudie
894
Amtsdruckschrift
774
Government document
774
Konferenzschrift
665
Conference paper
521
Konferenzbeitrag
521
Article
405
Conference proceedings
390
Ratgeber
326
Statistik
314
Guidebook
300
Statistics
234
No longer published / No longer aquired
218
Dissertation u.a. Prüfungsschriften
209
Bibliografie enthalten
207
Bibliography included
207
Lehrbuch
185
Collection of articles written by one author
181
Sammlung
181
Textbook
150
Mehrbändiges Werk
116
Multi-volume publication
116
Handbook
110
Handbuch
110
Business report
78
Geschäftsbericht
78
more ...
less ...
Language
All
English
5,386
German
1,508
Spanish
428
French
56
Italian
7
Portuguese
2
Author
All
Coto-Millán, Pablo
25
Martín Aceña, Pablo
15
Doménech, Rafael
14
García Echevarría, Santiago
14
Cuadrado Roura, Juan R.
13
Baños-Pino, José
12
Klamma, Ralf
12
Möslein, Kathrin
12
Comín Comín, Francisco
11
Hai-Jew, Shalin
11
Jimeno, Juan F.
11
Marco Lajara, Bartolomé
11
Tortella Casares, Gabriel
11
Inglada López de Sabando, Vicente
10
Martinez Falcó, Javier
10
Millán-Tudela, Luis A.
10
Myro, Rafael
10
Ratten, Vanessa
10
Sánchez-García, Eduardo
10
Büttgen, Marion
9
Kirchhoff, Sabine
9
Toharia, Luis
9
Viñals Iñiguez, José María
9
Andrés, Javier
8
Bauer, Hans H.
8
Cao, Yiwei
8
Di Virgilio, Francesca
8
Fantapié Altobelli, Claudia
8
Füller, Johann
8
Jiménez-Martín, Sergi
8
Koch, Michael
8
Kreutzer, Ralf T.
8
Muñoz de Bustillo Llorente, Rafael
8
Ozuem, Wilson
8
Pesquera, Miguel Ángel
8
Serrano Sanz, José María
8
Velarde Fuertes, Juan
8
Wiesinger, Anna
8
Adeola, Ogechi
7
Argandoña, Antonio
7
more ...
less ...
Institution
All
Institut für Weltwirtschaft
1
Oesterreichische Nationalbank
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Zentrum für Europäische Integrationsforschung
1
Spanien / Ministerio de Hacienda
1
Universidad de Alicante / Grupo Balmis de Investigación en Salud Comunitaria e Historia de la Ciencia
1
Published in...
All
Handbook of social media management : value chain and business models in changing media markets
41
Leitfaden Online-Marketing ; [Bd. 1]
40
The Oxford handbook of the economics of networks
37
Web 2.0 : neue Perspektiven für Marketing und Medien
37
España, economía
33
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
26
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
25
Economía
25
Contemporary issues in social media marketing
23
Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
The SAGE handbook of social media marketing
22
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
21
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
21
Analyzing the strategic role of social networking in firm growth and productivity
20
E-marketing ; Vol. 1
20
Economía española de la transición y la democracia : 1973 - 1986
20
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
20
Information diffusion management and knowledge sharing ; volume 2
18
De la recuperación cíclica al crecimiento sostenido : exigencias para la política económica española
17
La política monetaria y la inflación en España
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Essays on microeconomics and industrial organisation : with 103 tables
16
Internet advertising : theory and research
16
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
16
Organizations and social networking : utilizing social media to engage consumers
16
The Routledge companion to digital consumption
16
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
15
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Web 2.0 : the business model
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
more ...
less ...
Source
All
ECONIS (ZBW)
7,382
Showing
1
-
10
of
7,382
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
2
Leveraging open innovation through social media : a study on Geneva-based SMEs
Bacchetta Beckh, Angela
;
Beck, Mathias
;
Badillo, …
- In:
Managing digital open innovation
,
(pp. 493-553)
.
2020
Persistent link: https://www.econbiz.de/10012251407
Saved in:
3
The impact of digital marketing on development of tourism in the urban areas
Tolić, Ivan
;
Sabljić, Dragan
-
2020
Persistent link: https://www.econbiz.de/10012601659
Saved in:
4
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
Saved in:
5
Location-based social network data for tourism destinations
Vassakis, Konstantinos
;
Petrakēs, Emmanuēl
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 105-114)
.
2019
Persistent link: https://www.econbiz.de/10012005226
Saved in:
6
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
7
Brand humour advertisements on a social network platform and their impact on online consumer engagement : the case of Instagram
Akbar, Tooba Ali
;
El-Gohary, Hatem
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012816091
Saved in:
8
Measuring real-world tie strength with digital footprint data : an assessment of convergent validity
Weiler, Michael
- In:
The value and use of accumulating social capital: new …
,
(pp. 155-184)
.
2018
Persistent link: https://www.econbiz.de/10012249921
Saved in:
9
Determinants of brand recall in social networking sites
Varnali, Kaan
;
Gorgulu, Vehbi
- In:
Strategic uses of social media for improved customer …
,
(pp. 124-153)
.
2017
Persistent link: https://www.econbiz.de/10011632744
Saved in:
10
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
