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Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016
Persistent link: https://www.econbiz.de/10011430578
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eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016
Persistent link: https://www.econbiz.de/10011430579
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Word of mouth on social media : a potent tool for brand building
Mathur, Disha; Mathur, Dipin - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 45-60). 2016
Persistent link: https://www.econbiz.de/10011430582
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Electronic word-of-mouth : an industry tailored application for tourism promotion
Hassan, Azizul - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 61-75). 2016
Persistent link: https://www.econbiz.de/10011430586
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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016
Persistent link: https://www.econbiz.de/10011430592
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Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 119-135). 2016
Persistent link: https://www.econbiz.de/10011430620
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Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica; Zanazzi, Luca; Mazzoni, Elvis - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 137-153). 2016
Persistent link: https://www.econbiz.de/10011430624
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An application of text mining to capture and analyze eWOM : a pilot study on tourism sector
Dirsehan, Taşkın - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 168-186). 2016
Persistent link: https://www.econbiz.de/10011430644
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Investigating impact of electronic word of mouth on consumer purchase intention
Goswami, Shubham - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 213-229). 2016
Persistent link: https://www.econbiz.de/10011430664
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E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj; Sharma, Yuvraj - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 213-229). 2016
Persistent link: https://www.econbiz.de/10011430666