//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical study of the moti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
2,879
Social web
2,879
Viet Nam
818
Vietnam
818
Kundenintegration
687
Customer integration
685
Web 2.0 technologies
570
Web 2.0-Technologien
570
Internet marketing
512
Online-Marketing
512
Konsumentenverhalten
381
Consumer behaviour
380
Beziehungsmarketing
354
Relationship marketing
354
Deutschland
337
Germany
337
Viral marketing
319
Virales Marketing
318
Knowledge management
260
Wissensmanagement
260
Innovation management
245
Innovationsmanagement
245
Social network
215
Soziales Netzwerk
215
Internet
194
Brand management
188
Markenführung
188
E-commerce
185
Electronic Commerce
185
USA
184
United States
184
Public relations
177
Öffentlichkeitsarbeit
177
Innovation
168
Marketing management
157
Marketingmanagement
157
Digitalisierung
145
Digitization
145
Betriebliche Wertschöpfung
114
Value creation
114
more ...
less ...
Online availability
All
Undetermined
1,033
Free
96
Type of publication
All
Article
4,838
Type of publication (narrower categories)
All
Book section
Article in journal
22,429
Aufsatz in Zeitschrift
22,429
Aufsatz im Buch
4,838
Graue Literatur
3,281
Non-commercial literature
3,281
Working Paper
2,722
Arbeitspapier
2,268
Hochschulschrift
1,022
research-article
847
Collection of articles of several authors
835
Sammelwerk
835
Thesis
655
Case study
650
Fallstudie
650
Aufsatzsammlung
567
Article
341
Conference paper
299
Konferenzbeitrag
299
Konferenzschrift
234
Ratgeber
188
Guidebook
172
Amtsdruckschrift
156
Government document
156
Conference proceedings
116
Collection of articles written by one author
110
Sammlung
110
review-article
95
Statistik
90
Lehrbuch
77
Statistics
70
Dissertation u.a. Prüfungsschriften
61
Textbook
61
review
50
case-report
45
Handbook
44
Handbuch
44
Bibliografie enthalten
39
Bibliography included
39
Conference Paper
36
more ...
less ...
Language
All
English
3,497
German
1,302
French
39
Italian
1
Author
All
Möslein, Kathrin
16
Büttgen, Marion
15
Reichwald, Ralf
13
Rowley, Chris
12
Piller, Frank T.
11
Hai-Jew, Shalin
10
Klamma, Ralf
10
Fantapié Altobelli, Claudia
9
Füller, Johann
9
Kirchhoff, Sabine
9
Ozuem, Wilson
9
Truong, Quang
9
Vo-tri-Thanh
9
Di Virgilio, Francesca
8
Glewwe, Paul
8
Klump, Rainer
8
Koch, Michael
8
Leimeister, Jan Marco
8
Wiedmann, Klaus-Peter
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Bruhn, Manfred
7
Dölling, Steffen
7
Hadwich, Karsten
7
Herstatt, Cornelius
7
Jacob, Frank
7
Langner, Sascha
7
Lê-đăng-Doanh
7
Möhlenbruch, Dirk
7
Buhse, Willms
6
Bullinger-Hoffmann, Angelika C.
6
Camilleri, Mark Anthony
6
Cao, Yiwei
6
Franke, Nikolaus
6
Hinson, Robert
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Leung, Suiwah
6
Manzoor, Amir
6
Michelis, Daniel
6
more ...
less ...
Institution
All
Kokusai Kyōryoku Jigyōdan
1
Viên-nghiên-cúu-quan-lý-kinh-tê-trung-uong <Hanoi>
1
Đảng cộng sản Việt Nam
1
Published in...
All
Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
38
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
20
Information diffusion management and knowledge sharing ; volume 2
18
The SAGE handbook of social media marketing
18
Modernization and social transformation in Vietnam : social capital formation and institution building
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Organizations and social networking : utilizing social media to engage consumers
16
Revolutionizing innovation : users, communities, and open innovation
16
The Routledge companion to digital consumption
16
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Web 2.0 : the business model
15
Consumer psychology in a social media world
14
Customer engagement : contemporary issues and challenges
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Economic growth, poverty, and household welfare in Vietnam
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
Handbook of research on customer engagement
14
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Population et développement au Viêt-nam
14
Recent developments in Vietnamese business and finance
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
14
Social media listening and monitoring for business applications
14
Strategic customer relationship management in the age of social media
14
more ...
less ...
Source
All
ECONIS (ZBW)
4,838
Showing
1
-
10
of
4,838
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
2
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
3
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
Saved in:
4
Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas
;
Nguyen, Dang
;
Brennan, Linda
- In:
Global advertising practice in a borderless world
,
(pp. 42-58)
.
2017
Persistent link: https://www.econbiz.de/10011668013
Saved in:
5
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
6
Akzeptanz sozialer virtueller Welten : eine empirische Studie am Beispiel Second Life
Pannicke, Danny
;
Zarnekow, Rüdiger
;
Cos̜kuner, Büs̜ra
- In:
Virtual enterprises communities & social networks : …
,
(pp. 81-94)
.
2010
Persistent link: https://www.econbiz.de/10008903179
Saved in:
7
Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas
;
Goethals, Frank
;
Verbeke, Wouter
; …
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 9-21)
.
2012
Persistent link: https://www.econbiz.de/10009548210
Saved in:
8
A study of users' intention to voluntarily contribute real-time traffic information through mobile devices
Chen, Zhu
;
Wat, Kai Kwong
;
Ren, Chao
;
Liao, Stephen Shaoyi
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 421-428)
.
2012
Persistent link: https://www.econbiz.de/10009549733
Saved in:
9
Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
Persistent link: https://www.econbiz.de/10011341681
Saved in:
10
Culture and social media : exploration of differences between the United States and Japan
Suzuki, Satoko
;
Takemura, Kosuke
- In:
Social media in strategic management
,
(pp. 245-258)
.
2013
Persistent link: https://www.econbiz.de/10010226682
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->