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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Information diffusion management and knowledge sharing ; volume 2
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
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Evans, Olaniyi
; …
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Digital Business in Africa : Social Media and Related …
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2022
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Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
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Innovative Markenführung und -implementierung
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(pp. 371-394)
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2011
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Social media and customer engagement
Tsiotsou, Rodoula H.
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The Routledge handbook of service research insights and …
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2020
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Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas
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Nguyen, Dang
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Brennan, Linda
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Global advertising practice in a borderless world
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(pp. 42-58)
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2017
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
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Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
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(pp. 191-214)
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2023
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Akzeptanz sozialer virtueller Welten : eine empirische Studie am Beispiel Second Life
Pannicke, Danny
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Zarnekow, Rüdiger
;
Cos̜kuner, Büs̜ra
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Virtual enterprises communities & social networks : …
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(pp. 81-94)
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2010
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Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas
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Goethals, Frank
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Verbeke, Wouter
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E-Life: web-enabled convergence of commerce, work, and …
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2012
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A study of users' intention to voluntarily contribute real-time traffic information through mobile devices
Chen, Zhu
;
Wat, Kai Kwong
;
Ren, Chao
;
Liao, Stephen Shaoyi
- In:
E-Life: web-enabled convergence of commerce, work, and …
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(pp. 421-428)
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2012
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Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
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Culture and social media : exploration of differences between the United States and Japan
Suzuki, Satoko
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Takemura, Kosuke
- In:
Social media in strategic management
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(pp. 245-258)
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2013
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