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Cross-Cultural Comparison of F...
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Social marketing
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Eagle, Lynne C.
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
The SAGE handbook of marketing ethics
3
Contemporary issues in social marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Macro-social marketing insights : systems thinking for wicked problems
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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Communicating corporate social responsibility using social media : implications for marketing strategists
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 249-256)
.
2013
Persistent link: https://www.econbiz.de/10010191263
Saved in:
2
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
Saved in:
3
Ethical dimensions of social marketing and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
4
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
5
Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 3-28)
.
2021
Persistent link: https://www.econbiz.de/10012317645
Saved in:
6
Relevance of social marketing in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
7
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
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8
Appearances matter : the impact of unattainable idealizations of an individual's physical self
Eagle, Lynne C.
;
Hay, Rachel
- In:
The SAGE handbook of marketing ethics
,
(pp. 169-183)
.
2021
Persistent link: https://www.econbiz.de/10012304937
Saved in:
9
Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.
;
Dahl, Stephan
;
Pelsmacker, Patrick de
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 498-517)
.
2021
Persistent link: https://www.econbiz.de/10012306768
Saved in:
10
Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de
;
Eagle, Lynne C.
;
Dahl, Stephan
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 518-529)
.
2021
Persistent link: https://www.econbiz.de/10012306770
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