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Fundamentals of marketing research ; Vol. 6
4
Fundamentals of marketing research ; Vol. 1
3
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3
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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The handbook of marketing research : uses, misuses, and future advances
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Data envelopment analysis : a handbook of empirical studies and applications
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Does marketing need reform? : fresh perspectives on the future
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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ECONIS (ZBW)
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Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
,
(pp. 41-58)
.
2008
Persistent link: https://www.econbiz.de/10003754190
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2
Quantitative data analyusis : univariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 209-223)
.
2000
Persistent link: https://www.econbiz.de/10001611150
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3
Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 224-264)
.
2000
Persistent link: https://www.econbiz.de/10001611152
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4
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003541516
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5
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003541592
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6
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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7
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
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8
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
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9
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 145-166)
.
2007
Persistent link: https://www.econbiz.de/10003544618
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10
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
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