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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Productivity of marketing strategy
Ratchford, Brian Thomas - In: Handbook of marketing strategy, (pp. 440-456). 2012
Persistent link: https://www.econbiz.de/10009530837
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Consumer search and pricing
Ratchford, Brian Thomas - In: Handbook of pricing research in marketing, (pp. 91-107). 2009
Persistent link: https://www.econbiz.de/10003819669
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Political advertising needs better regulation
Ratchford, Brian Thomas - In: Continuing to broaden the marketing concept : making …, (pp. 61-74). 2020
Persistent link: https://www.econbiz.de/10012320442
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The evolution of price dispersion in Internet retail markets
Pan, Xing; Ratchford, Brian Thomas; Shankar, Venkatesh - In: Organizing the new industrial economy, (pp. 85-105). 2003
Persistent link: https://www.econbiz.de/10002043078
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Bundling and unbundling of electronic content
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian T. - In: E-commerce and the digital economy, (pp. 112-129). 2006
Persistent link: https://www.econbiz.de/10003427314