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Entrepreneurial marketing in Jordanian SMEs : initiatives and challenges
Al-Weshah, Ghazi; Kakeesh, Dana; Alhammad, Fawwaz - In: Entrepreneurial Rise in the Middle East and North …, (pp. 67-91). 2022
Persistent link: https://www.econbiz.de/10013257559
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Entrepreneurial marketing mindset : what entrepreneurs should know?
Sadiku-Dushi, Nora; Ramadani, Veland - In: Organizational mindset of entrepreneurship : exploring …, (pp. 181-210). 2020
Persistent link: https://www.econbiz.de/10012198583
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 44-67). 2010
Persistent link: https://www.econbiz.de/10003957128
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Innovation marketing and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial marketing in developing countries
Saunders, Wallace; Patel, Nilesh - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 589-598). 2007
Persistent link: https://www.econbiz.de/10003677616
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Marketing in the entrepreneurial new venture
McGowan, Pauric - In: New venture creation in Ireland, (pp. 131-147). 2002
Persistent link: https://www.econbiz.de/10003537764
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte; Engelen, Andreas; Oswald, Monika - In: Entrepreneurial marketing, (pp. 83-109). 2011
Persistent link: https://www.econbiz.de/10009379616
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The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry
Kumar, Nishant; Yaklef, Ali - In: Entrepreneurship in international marketing, (pp. 45-72). 2015
Persistent link: https://www.econbiz.de/10010493039
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Early internationalising ventures facing ageing and sizing : international growth, entrepreneurial, and market orientation
Daood, Antonio; Fratocchi, Luciano; Odorici, Vincenza; … - In: Empirical international entrepreneurship : a handbook …, (pp. 233-262). 2021
Persistent link: https://www.econbiz.de/10012614918
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Affiliate marketing empowers entrepreneurs
Chaturvedi, Mukesh - In: Driving traffic and customer activity through affiliate …, (pp. 64-80). 2018
Persistent link: https://www.econbiz.de/10011715397
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Do young growth companies need strategic marketing-planning? Review of the State of the art
Sager, Bernadette - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 479-499). 2005
Persistent link: https://www.econbiz.de/10002685066