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Die Kernbotschaft von BIDs heißt : Innenstädte wie hochfrequentierte Einkaufszentren managen
Egger, Thomas - In: Business Improvement Districts (BID) : Grundlagen - …, (pp. 81-92). 2008
Persistent link: https://www.econbiz.de/10003634267
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Standortmarketing im Spannungsfeld unterschiedlicher Interessengruppen
Bruhn, Manfred - In: Perspektiven der Wirtschaftspolitik : Festschrift zum …, (pp. 481-498). 2004
Persistent link: https://www.econbiz.de/10002395064
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Marketing für Metropolregionen
Mahnken, Gerhard - In: Knoten im Netz : zur neuen Rolle der Metropolregionen …, (pp. 525-553). 2005
Persistent link: https://www.econbiz.de/10002762030
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Marketing in der öffentlichen Verwaltung
Reichmann, Steffen - In: Marketing in Forschung und Praxis : [Jubiläumsausgabe …, (pp. 1055-1064). 2013
Persistent link: https://www.econbiz.de/10009780052
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Defining and measuring the network flexibility of humanitarian supply chains: insights from the 2015 Nepal earthquake
Baharmand, Hossein; Comes, Tina; Lauras, Matthieu - In: Application of operations research (OR) in disaster …, (pp. 961-1000). 2019
Persistent link: https://www.econbiz.de/10012140386
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Engaged communicative consumption : how IMC campaigns generate a space for civic conversation
McDowell Marinchak, Christina L.; Burk, Jill K. - In: Integrated marketing communication : creating spaces …, (pp. 7-21). 2016
Persistent link: https://www.econbiz.de/10011558285
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Integrated marketing communication and customer engagement : "it's beautiful"
Assmus, Daniel U. - In: Integrated marketing communication : creating spaces …, (pp. 23-35). 2016
Persistent link: https://www.econbiz.de/10011558286
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Integrated marketing communication and goods as toys : marketing childhood to adults
Lucas, Paul A. - In: Integrated marketing communication : creating spaces …, (pp. 53-70). 2016
Persistent link: https://www.econbiz.de/10011558304
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Leveraging digital marketing and integrated marketing communications for brand building in emerging markets
Chakraborty, Amrita; Jain, Varsha - In: Marketing Communications and Brand Development in …, (pp. 281-305). 2022
Persistent link: https://www.econbiz.de/10013274643
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112