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Gröppel-Klein, Andrea
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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The SAGE handbook of international marketing
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The evolution of brands : from signals of quality to storehouses of trust
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
Handbook of research in international marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
17
Handbook of research on international advertising
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International marketing ; Vol. 2
16
Measuring and managing brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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International marketing ; Vol. V
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing in the new global order : challenges and opportunities
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Marketing management : a cultural perspective
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Brand management ; Vol. 3
13
Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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International advertising and communication : current insights and empirical findings
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International marketing ; Vol. 1
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1
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
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2
Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation
Subramaniam, Mohan
;
Hewett, Kelly
-
2006
Persistent link: https://www.econbiz.de/10003410817
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3
Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation
Kotabe, Masaaki
-
2006
Persistent link: https://www.econbiz.de/10003410829
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4
Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin
;
Duchmann, Christian
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 43-75)
.
2011
Persistent link: https://www.econbiz.de/10008841584
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5
Internationale Produktpositionierung : Implementierung eines internationalen Positionierungsmodells in der Automobilindustrie im Spannungsfeld von Wissenschaft und Praxis
Heise, Gilbert
;
Knappe, Maren E.
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 507-524)
.
2011
Persistent link: https://www.econbiz.de/10008856503
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6
To standardize or to adapt? : a comprehensive review and assessment of the literature
Schmid, Stefan
;
Kotulla, Thomas
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 51-93)
.
2012
Persistent link: https://www.econbiz.de/10009529021
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7
Produkt- und Programmpolitik
Deseniss, Alexander
- In:
Marketing im Nebenfach
,
(pp. 57-75)
.
2013
Persistent link: https://www.econbiz.de/10010363672
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8
CSR und Produkttraceability am Beispiel Spielwaren
Weber, Andreas
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 197-207)
.
2015
Persistent link: https://www.econbiz.de/10011290669
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9
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Country of origin effect : looking back and moving forward
,
(pp. 3-19)
.
2019
Persistent link: https://www.econbiz.de/10012008485
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10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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