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Internationalisierungspotenziale im Zeitschriftenmarkt : ein Bewertungsmodell für das Verlagsmarketing
Liewehr, Marc - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001672645
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Internationalisation of the Spanish fashion brand Zara
Lopez, Carmen; Ying, Fan - In: Journal of fashion marketing and management 13 (2009) 2, pp. 279-296
Persistent link: https://www.econbiz.de/10003858487
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International marketing strategy : analysis, development and implementation
Doole, Isobel; Lowe, Robin - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10013550599
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Länderreports
Tomasitz-Möseneder, Gabriele - In: Osteuropa im Fokus : Zahlen, Daten und Fakten zu …, (pp. 89-289). 2006
Persistent link: https://www.econbiz.de/10003477974
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The Samsung Global Sound Project : cross-culture innovation
Day, Aaron - In: Audio-Branding : Entwicklung, Anwendung, Wirkung …, (pp. 255-265). 2007
Persistent link: https://www.econbiz.de/10003731748
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Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.; Schlegelmilch, Bodo B.; Stöttinger, … - 2002
Persistent link: https://www.econbiz.de/10001647313
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Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Glowik, Mario - 2016 - 2nd, revised and updated edition
Persistent link: https://www.econbiz.de/10011382674
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Outsourcing in European emerging economies : territorial embeddedness and global business services
Mamica, Łukasz (ed.) - 2021
"Drawing on a range of European cases, this edited volume analyses the offshoring and outsourcing of foreign companies, with a focus on territorial embeddedness. The book opens by developing a theoretical framework and then presents a range of international case studies, exploring the...
Persistent link: https://www.econbiz.de/10012229887