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Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
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Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.; Pullman, Madeleine - In: Journal of management inquiry 21 (2012) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
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The strategic implications of non-technical stakeholder acceptance in high technology system design and implementation
Long, Suzanna - In: Human systems management : HSM 29 (2010) 4, pp. 205-215
Persistent link: https://www.econbiz.de/10008796230
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Build it, buy it or both? : rethinking the sourcing of advertising services
Silk, Alvin J.; Stiglin, Marta M. - 2015
internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …
Persistent link: https://www.econbiz.de/10011305238
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012
Persistent link: https://www.econbiz.de/10009508085
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Marketing, R&D, and startup valuation
Joglekar, Nitin R.; Lévesque, Moren - In: IEEE transactions on engineering management : EM 56 (2009) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10003875357
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Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina; Both, Julia; Möbius, Cathleen; … - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 97-110). 2009
Persistent link: https://www.econbiz.de/10003864121
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Optimal advertisement planning on online news media
Gupta, Anshu; Manik, Prerna; Aggarwal, Sugandha; Jha, P. C. - 2011
Persistent link: https://www.econbiz.de/10009719392
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360 Möglichkeiten, die Komplexität nicht auf die Spitze zu treiben : die Simplifizierung des 360°-Feedbacks der Lufthansa Group
Bosse, Ari; Wiedmann, Jürgen - In: Neue Komplexität in Personalarbeit und Führung : …, (pp. 211-225). 2017
Persistent link: https://www.econbiz.de/10011626882