The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management...

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely...

"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--