Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing strategy, related fa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
443
Marketing management
432
Unternehmenserfolg
403
Firm performance
369
Deutschland
186
Germany
184
B-to-B-Marketing
122
Business-to-business marketing
122
Strategisches Management
114
Marketing
106
USA
98
United States
97
Strategic management
89
Theorie
83
Theory
83
Erfolgsfaktor
76
Success factor
69
KMU
66
SME
66
Organisatorischer Wandel
61
Organizational change
61
Beziehungsmarketing
60
Relationship marketing
60
Welt
53
World
53
India
51
Indien
51
Innovation
47
Unternehmensentwicklung
47
Multinationales Unternehmen
45
Management
44
Transnational corporation
42
Brand management
40
Lieferantenmanagement
40
Markenführung
40
Supplier relationship management
40
Unternehmen
39
Unternehmensgründung
39
Business start-up
38
Entrepreneurship
35
more ...
less ...
Online availability
All
Undetermined
66
Free
30
Type of publication
All
Article
539
Book / Working Paper
511
Type of publication (narrower categories)
All
Case study
Article in journal
38,039
Aufsatz in Zeitschrift
38,039
Graue Literatur
6,825
Non-commercial literature
6,825
Aufsatz im Buch
6,238
Book section
6,238
Working Paper
5,525
Arbeitspapier
5,068
Hochschulschrift
3,267
Thesis
2,570
Collection of articles of several authors
1,643
Sammelwerk
1,643
Fallstudie
1,050
Aufsatzsammlung
953
Lehrbuch
883
Bibliografie enthalten
782
Bibliography included
782
Textbook
751
Konferenzschrift
498
Article
324
Dissertation u.a. Prüfungsschriften
324
Ratgeber
324
Conference paper
310
Konferenzbeitrag
310
Guidebook
299
Conference proceedings
294
Collection of articles written by one author
231
Reprint
231
Sammlung
231
Amtsdruckschrift
228
Government document
228
Handbook
146
Handbuch
146
Glossar enthalten
117
Glossary included
117
Statistik
109
Systematic review
100
Übersichtsarbeit
100
Festschrift
94
more ...
less ...
Language
All
English
721
German
326
Italian
3
French
2
Polish
2
Russian
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Bruhn, Manfred
7
Kotler, Philip
6
Adhikari, Atanu
5
Backhaus, Klaus
5
Bieger, Thomas
5
Brennan, Ross
5
Foroudi, Pantea
5
Hollensen, Svend
5
Piercy, Nigel
5
Armstrong, Gary
4
Bertini, Marco
4
Foroudi, Mohammad Mahdi
4
Homburg, Christian
4
Meffert, Heribert
4
Opresnik, Marc Oliver
4
Tesar, George
4
Waal, André de
4
Blythe, Jim
3
Canning, Louise
3
Ceyp, Michael H.
3
Herstatt, Cornelius
3
Hutt, Michael D.
3
I, Seung ju
3
Keller, Kevin Lane
3
Kerin, Roger A.
3
Kowalkowski, Christian
3
Lindgreen, Adam
3
Mainela, Tuija
3
McDowell, Raymond
3
Peterson, Robert A.
3
Quelch, John A.
3
Ramachandran, Kavil
3
Saunders, John A.
3
Schneider, Helmut
3
Selvan, N. Kalai
3
Stough, Roger
3
Ulkuniemi, Pauliina
3
Wirtz, Bernd W.
3
Wong, Veronica
3
Abratt, Russell
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Haupt Verlag
2
Universität Wien / Lehrstuhl für Marketing
2
Access Marketing Management e.V.
1
African Development Bank / African Natural Resources Centre
1
Akademische Verlagsgemeinschaft München
1
Asia Pacific Economic Cooperation / Policy Partnership on Women and the Economy
1
Australian Business Foundation
1
BITKOM Servicegesellschaft
1
Bayerischer Industrie- und Handelskammertag
1
CIRIEC-Canada
1
Campus Verlag
1
Chartered Institute of Public Relations
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
DePaul University / College of Commerce
1
Deutsche Marketing-Vereinigung
1
Dpunkt.Verlag <Heidelberg>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
European Round Table of Industrialists
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
FernUniversität in Hagen
1
Friedrich-Schiller-Universität Jena
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
George Routledge & Sons <London>
1
Horváth & Partners
1
Institut für Arbeitsforschung und Organisationsberatung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Social Marketing <Stuttgart>
1
International Conference MEET <2018, Gleiwitz>
1
International Conference on Eastern Africa Business and Economic Watch <4., 2019, Kigali>
1
Internationales Arbeitsamt / Bureau for Employers' Activities
1
Josef Eul Verlag GmbH
1
KnowTech <14, 2012, Stuttgart>
1
Logos Verlag Berlin
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Harvard-Business-Manager : das Wissen der Besten
9
The journal of business & industrial marketing
9
Field guide to case study research in business-to-business marketing and purchasing
8
Building corporate identity, image and reputation in the digital era
7
Entrepreneurship marketing : principles and practice of SME marketing
7
Harvard business review : HBR
7
Case studies on MNCs in India
6
European journal of marketing : EJM
6
Marketing intelligence & planning
6
Always learning
5
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Cases on management and organizational behavior in an Arab context
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Cases on innovations in educational marketing : transnational and technological strategies
4
International journal of technology marketing : IJTMkt
4
Journal of marketing communications
4
Management decision : MD
4
Principles of organizational behavior : the handbook of evidence-based management
4
Research
4
wi - Wirtschaft
4
Academy of Management journal : AMJ
3
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
3
Europäische Hochschulschriften / 5
3
Fallstudien zur Unternehmensführung
3
Gabler Research
3
Global business and organizational excellence : a review of research & best practices
3
IEEE transactions on engineering management : EM
3
International journal of project management : the journal of The International Project Management Association
3
International journal of quality & reliability management
3
International journal of wine business research : IJWBR
3
International management accounting in Japan : current status of eclectronics companies
3
Journal for global business advancement : JGBA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
KDI School working paper series
3
Management research review
3
more ...
less ...
Source
All
ECONIS (ZBW)
1,050
Showing
1
-
10
of
1,050
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
Saved in:
2
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
3
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
4
Management der Business-to-Business-Kommunikation : Instrumente - Maßnahmen - Fallbeispiele
Fuchs, Wolfgang
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001768646
Saved in:
5
Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen
Reiff, Gerhard Willi
-
2004
Persistent link: https://www.econbiz.de/10001939851
Saved in:
6
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
7
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
8
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
9
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
10
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
