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From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo; Sergi, Viviane; Cordelier, Benoit - In: Scandinavian journal of management 29 (2013) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009782202
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Building corporate identity, image and reputation in the digital era
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2022
"Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars,...
Persistent link: https://www.econbiz.de/10012485177
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Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten; Binckebanck, Lars - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 175-203). 2014
Persistent link: https://www.econbiz.de/10010476277
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Managing corporate reputation through corporate branding
Schultz, Majken; Hatch, Mary Jo; Adams, Nick - In: The Oxford handbook of corporate reputation, (pp. 420-445). 2012
Persistent link: https://www.econbiz.de/10009573860
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Engineering consultants' perceptions of corporate branding : a case study of an international engineering consultancy
Sheikh, Alireza; Lim, Ming - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1123-1132
Persistent link: https://www.econbiz.de/10009490239
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Exploring the logics of corporate brand identity formation
Blombäck, Anna; Ramírez-Passillas, Marcela - In: Corporate communications : an international journal 17 (2012) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
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From crisis to success : three case studies in organizational learning
Mitki, Yoram; Herstein, Ram - In: The learning organization : TLO ; the international … 18 (2011) 6, pp. 454-467
Persistent link: https://www.econbiz.de/10009376866
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf (ed.); Tomczak, Torsten (ed.);  … - 2019 - 4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
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Corporate branding : areas, arenas and approaches
Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2015
"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost...
Persistent link: https://www.econbiz.de/10010520859