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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
377
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1
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
2
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
3
Consumption and marketing : the Asian perspectives and practices
Nuttavuthisit, Krittinee
-
2011
Persistent link: https://www.econbiz.de/10009622661
Saved in:
4
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
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5
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
Saved in:
6
The impacts of e-service quality on customer behaviour in multi-channel e-services
Sousa, Rui
;
Voss, Christopher A.
- In:
Total quality management & business excellence : an …
23
(
2012
)
7
,
pp. 789-806
Persistent link: https://www.econbiz.de/10009625469
Saved in:
7
Housing segmentation in developing countries in transition : a recent case study of residential development in Bangkok
Sharkawy, M. Atef
- In:
Journal of real estate literature : a publication of …
6
(
1998
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10001238260
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8
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
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9
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
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10
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
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