-- Acknowledgements -- Preface -- Part I: Marketing in the digital world -- Chapter 1 The digital environment: doing business in a … connected world -- 1.1 Introduction -- 1.2 Digital transformation -- 1.3 Programmatic marketing -- 1.4 Artificial intelligence ….3 Privacy -- Chapter 3 Marketing goes digital -- 3.1 Introduction -- 3.2 Digital isn't the only option -- 3.3 Non-marketing …

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Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new … generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media …, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital …