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Preserve the luxury or extend the brand?

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The influence of resources on the internationalisation process of clustered wine companies

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Pursuing the creative : new pathways in the 'economy of wine'

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Wie viel verträgt eine Premiummarke?

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The website as an integrated marketing tool : an exploratory study of French wine producers

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Champagne : a distinguished wine? ; the creation of champagne's brand image

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Internationalization of clustered companies and the influence of resources : a case study on wine clusters in Brazil and France

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Entrepreneurial marketing within the French wine industry

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Major public enterprises in Austria

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