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Utilization-focused evaluation
Patton, Michael Quinn; Campbell-Patton, Charmagne E. - 2022 - Fifth edition
"The Fifth Edition of the bestselling Utilization-Focused Evaluation provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years...
Persistent link: https://www.econbiz.de/10012543107
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Essays on inflation expectations, monetary policy and tax reform
Westergren, Kerstin - 2021
Persistent link: https://www.econbiz.de/10012618533
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Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl - 2016
Persistent link: https://www.econbiz.de/10011601152
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Counterfeits in online retailing : how they are sold and what can be done to fight back
Stöttinger, Barbara; Gschwendner, Julia - In: Ethics in marketing : international cases and perspectives, (pp. 130-134). 2017
Persistent link: https://www.econbiz.de/10011609789
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Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy; Jones, Martin - In: Multi-channel marketing, branding and retail design : …, (pp. 219-246). 2016
Persistent link: https://www.econbiz.de/10011582619
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Understanding your buyer persona
Cruz, Ana; Karatzas, Stelios - In: Digital and social media marketing : a results-driven …, (pp. 69-93). 2017
Persistent link: https://www.econbiz.de/10011582681
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An enhanced model framework of personalized material flow services
Hou, Hanping; Hu, Mingyao; Chen, Li; Choi, Jung Y. - In: Information technology and management 12 (2011) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10009161496
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Consumer vulnerability and the transformative potential of Internet shopping : an exploratory case study
Elms, Jonathan; Tinson, Julie - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1354-1376
Persistent link: https://www.econbiz.de/10009702002
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The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles; Brakus, J. Joško; Alamanos, Eleftherios - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
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Internet shopping and internet banking in sequence : an explanatory case study
Patsiotis, Athanasios G.; Webber, Don J.; Hughes, Tim - In: Journal of financial services marketing : JFSM 18 (2013) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10010230022