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Influencer-Marketing : Strategie, Briefing, Monitoring

Funke, Sven-Oliver - 2019 - 1. Auflage

Persistent link: https://www.econbiz.de/10011893433

Eng, Teck Yong; Spickett-Jones, Graham - In: Entrepreneurship marketing : principles and practice of …, (pp. 159-170). 2011

Persistent link: https://www.econbiz.de/10008822539

The application of marketing principles to a social marketing campaign

Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706

Persistent link: https://www.econbiz.de/10009384713

Siemens : der "grüne Infrastrukturpionier"

Langendorf, Marc; Langendorf, Monika - In: PR-Kampagnen, (pp. 85-104). 2011

Persistent link: https://www.econbiz.de/10009306380

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn - 2015 - Second Edition

Persistent link: https://www.econbiz.de/10010474761

Commercializing social interaction : the ethics of stealth marketing

Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10003717280

Zipcar Incorporated : do we really need to own our automobiles?

Rovenpor, Janet L. - In: Humanistic management in practice, (pp. 290-306). 2011

Persistent link: https://www.econbiz.de/10008824679

Competing with a Goliath

Avery, Jill - In: Harvard business review : HBR 94 (2016) 10, pp. 117-121

Persistent link: https://www.econbiz.de/10011583935

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...

Persistent link: https://www.econbiz.de/10011305238

Branding diversity : new advertising and cultural strategies

Khamis, Susie - 2020

Persistent link: https://www.econbiz.de/10012163763

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