//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of consumer heterog...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
245
Konsumentenverhalten
245
Preismanagement
73
Pricing strategy
73
Deutschland
48
Germany
47
Verbraucherverhalten
34
USA
31
United States
31
Marketing management
28
Marketingmanagement
28
Marketing
23
Theorie
23
Theory
23
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Brand image
16
Markenimage
16
Großbritannien
15
United Kingdom
15
Welt
13
World
13
Einzelhandel
12
Electronic Commerce
12
Nachhaltigkeit
12
Preispolitik
12
Zielgruppe
12
Automotive industry
11
Business model
11
Geschäftsmodell
11
Kfz-Industrie
11
Retail trade
11
E-commerce
10
Online retailing
10
Online-Handel
10
Social Web
10
Social web
10
Food retailing
9
more ...
less ...
Online availability
All
Undetermined
23
Free
14
Type of publication
All
Article
182
Book / Working Paper
151
Type of publication (narrower categories)
All
Case study
Article in journal
59,946
Aufsatz in Zeitschrift
59,946
Graue Literatur
11,751
Non-commercial literature
11,751
Working Paper
10,677
Arbeitspapier
9,881
Aufsatz im Buch
6,125
Book section
6,125
Hochschulschrift
3,589
Thesis
2,552
Collection of articles of several authors
1,311
Sammelwerk
1,311
Aufsatzsammlung
797
Conference paper
601
Konferenzbeitrag
601
Bibliografie enthalten
502
Bibliography included
502
Collection of articles written by one author
451
Sammlung
451
Konferenzschrift
421
Dissertation u.a. Prüfungsschriften
360
Fallstudie
333
Lehrbuch
310
Amtsdruckschrift
287
Government document
287
Textbook
257
Reprint
219
Conference proceedings
209
Article
157
Systematic review
100
Übersichtsarbeit
100
Forschungsbericht
93
Statistik
93
Ratgeber
81
Statistics
78
Guidebook
72
Handbook
68
Handbuch
68
Mehrbändiges Werk
57
more ...
less ...
Language
All
English
257
German
78
French
1
Italian
1
Author
All
Huber, Frank
3
Schneider, Willy
3
Anderson, Eric T.
2
Avery, Jill
2
Backhaus, Klaus
2
Bertini, Marco
2
Borghini, Stefania
2
Buckley, Peter J.
2
Carù, Antonella
2
Dahlan, Winai
2
Dennis, Charles
2
Derval, Diana
2
Drayer, Joris
2
Enomoto, Nozomi
2
Goffin, Keith
2
Harwood, Tracy
2
Henninger, Claudia E.
2
Horn, Sierk
2
Koners, Ursula
2
Luedicke, Marius K.
2
Maclaran, Pauline
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Melewar, T. C.
2
Meyer, Frederik
2
Nur, Hadi
2
Nurdeng Deuraseh
2
Ofek, Elie
2
Peñaloza, Lisa
2
Pratikto, Heri
2
Purnomo, Agus
2
Purnomo, Idris
2
Richter, Brian Kelleher
2
Ryding, Daniella
2
Shapiro, Stephen L.
2
Smith, Alan D.
2
Taufiq, Ahmad
2
Tenn, Steven
2
Voak, Adam
2
Öberg, Christina
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
International Conference on Halal Development <1., 2020, Malang>
2
Springer International Publishing
2
CIRIEC-Canada
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Uni-Edition GmbH
1
Verlag Werner Hülsbusch
1
more ...
less ...
Published in...
All
Harvard business review : HBR
7
Premier reference source
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of revenue and pricing management
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
The ROI of pricing : measuring the impact and making the business case
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Working papers / Bureau of Economics, Federal Trade Commission
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Digital and social media marketing : a results-driven approach
2
Entrepreneurship marketing : principles and practice of SME marketing
2
European journal of marketing : EJM
2
International journal of business innovation and research
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing : ZFP ; journal of research and management
2
Marketing management : a cultural perspective
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
2
The journal of consumer marketing
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Woodhead Publishing series in consumer science and strategic marketing
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in finance, accounting, and economics book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
American journal of agricultural economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
333
Showing
1
-
10
of
333
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer culture theory
Arnould, Eric J.
(
ed.
);
Thompson, Craig J.
(
ed.
)
-
2018
-
First published
Persistent link: https://www.econbiz.de/10011996767
Saved in:
2
Consumer-produced, emergent, and hybrid markets
Karababa, Eminegül
;
Scaraboto, Daiane
- In:
Consumer culture theory
,
(pp. 107-125)
.
2018
Persistent link: https://www.econbiz.de/10012030005
Saved in:
3
Case study: micro-meso-level theory : consumer socialization and consumption of clothes
Ekström, Karin M.
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 148-155)
.
2014
Persistent link: https://www.econbiz.de/10010477268
Saved in:
4
The political economy of consumer behavior : contesting consumption
Pietrykowski, Bruce
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003683753
Saved in:
5
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
6
Dynamic
pricing
support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
Saved in:
7
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
Saved in:
8
A two-stage analysis of the effectiveness of promotion programs for US apples
Richards, Timothy J.
- In:
American journal of agricultural economics
79
(
1997
)
3
,
pp. 825-837
Persistent link: https://www.econbiz.de/10001237865
Saved in:
9
Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy
;
Garry, Tony
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
Saved in:
10
Nachhaltiger Konsum : Best Practices aus Wissenschaft, Unternehmenspraxis, Gesellschaft, Verwaltung und Politik
Wellbrock, Wanja
(
ed.
);
Ludin, Daniela
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012429490
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->