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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling

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Persistent link: https://www.econbiz.de/10003829730

Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign

Danaher, Peter J.; Dagger, Tracey S. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 517-534

Persistent link: https://www.econbiz.de/10009786153

Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect

DeRosia, Eric David - 2003

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Using semiotic analysis to determine effectiveness of advertising in Internet marketing

Hynes, Geraldine E.; Janson, Marius A. - In: Discourse, identities and genres in corporate …, (pp. 163-184). 2010

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Advertising works : papers from the IPA Advertising Effectiveness Awards

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Women, consumption and paradox

Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020

"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and … inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive …