Narrow search
Showing 1 - 10 of 734
Cover Image
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl - 2016
Persistent link: https://www.econbiz.de/10011601152
Cover Image
Counterfeits in online retailing : how they are sold and what can be done to fight back
Stöttinger, Barbara; Gschwendner, Julia - In: Ethics in marketing : international cases and perspectives, (pp. 130-134). 2017
Persistent link: https://www.econbiz.de/10011609789
Cover Image
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy; Jones, Martin - In: Multi-channel marketing, branding and retail design : …, (pp. 219-246). 2016
Persistent link: https://www.econbiz.de/10011582619
Cover Image
Understanding your buyer persona
Cruz, Ana; Karatzas, Stelios - In: Digital and social media marketing : a results-driven …, (pp. 69-93). 2017
Persistent link: https://www.econbiz.de/10011582681
Cover Image
An enhanced model framework of personalized material flow services
Hou, Hanping; Hu, Mingyao; Chen, Li; Choi, Jung Y. - In: Information technology and management 12 (2011) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10009161496
Cover Image
Consumer vulnerability and the transformative potential of Internet shopping : an exploratory case study
Elms, Jonathan; Tinson, Julie - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1354-1376
Persistent link: https://www.econbiz.de/10009702002
Cover Image
The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles; Brakus, J. Joško; Alamanos, Eleftherios - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
Cover Image
Internet shopping and internet banking in sequence : an explanatory case study
Patsiotis, Athanasios G.; Webber, Don J.; Hughes, Tim - In: Journal of financial services marketing : JFSM 18 (2013) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10010230022
Cover Image
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Cover Image
Preventive innovation : an Australian case study on HPV vaccination
D'Souza, Clare M.; Sullivan Mort, Gillian; Zyngier, Suzanne - In: Health marketing quarterly 30 (2013) 3, pp. 206-220
Persistent link: https://www.econbiz.de/10010196478