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Building corporate identity, image and reputation in the digital era
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Digital and social media marketing : a results-driven approach
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Discussion paper / Center for Economic Research, Tilburg University
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European journal of marketing : EJM
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Family enterprise in the Asia Pacific : exploring transgenerational entrepreneurship in family firms
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International journal of business and globalisation : IJBG
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International journal of business innovation and research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
385
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1
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385
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1
Case study: micro-meso-level theory : consumer socialization and consumption of clothes
Ekström, Karin M.
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 148-155)
.
2014
Persistent link: https://www.econbiz.de/10010477268
Saved in:
2
Contemporary collaborative consumption : trust and reciprocity revisited
Wahlen, Stefan
(
ed.
);
Cruz, Isabel Silva
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011802559
Saved in:
3
What accounts for the decline of happiness of
children
as they grow into their teens : a Hong Kong case study
Ho, Lok-Sang
;
Ip, Patrick
- In:
Pacific economic review
23
(
2018
)
2
,
pp. 222-243
Persistent link: https://www.econbiz.de/10011969599
Saved in:
4
An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci
;
Tasci, Asli D. A.
- In:
Journal of travel and tourism marketing
27
(
2010
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10003963333
Saved in:
5
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
Saved in:
6
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
7
Process of social entrepreneurship in India : the case of GOONJ
Pruthi, Sarika
- In:
Social and sustainable enterprise : changing the nature …
,
(pp. 1-23)
.
2012
Persistent link: https://www.econbiz.de/10009709177
Saved in:
8
Bestimmung des CO2-Fußabdrucks für Bio-Produkte : zwei PCF-Fallstudien: Bio-Darjeeling-Tee und T-Shirt aus Bio-Baumwolle
Cichorowski, Georg
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010244656
Saved in:
9
The apparel aftermarket in India : a case study focusing on reverse logistics
Abraham, Nandita
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10009232525
Saved in:
10
Fashion branding and communication : core strategies of European luxury
brands
Jin, Byoungho
(
ed.
);
Cedrola, Elena
(
ed.
)
-
2017
branding and communication of European luxury and premium
brands
. Brand is a critical asset many firms strive to establish …
Persistent link: https://www.econbiz.de/10012430356
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