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Social marketing : promoting the causes of public and nonprofit agencies
Fine, Seymour H. - 1990
Persistent link: https://www.econbiz.de/10000338239
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Contemporary views on marketing practice
Frazier, Gary L. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000741871
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Sponsoring - Modetrend oder Wissenschaft? : Ergebnisse neuer marktpsychologischer und -soziologischer Forschungen über Sponsoren und Sponsoring
Schoch, Rolf B. (contributor); Amstad, Peter (contributor) - 1990
Persistent link: https://www.econbiz.de/10000823009
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Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh (ed.); Dholakia, Nikhilkesh (contributor) - 1985
Persistent link: https://www.econbiz.de/10000695478
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Marketing Modelle
Utecht, Annerose (contributor) - 1970 - Als Ms. gedr
Persistent link: https://www.econbiz.de/10000759800
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"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
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"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179