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New directions in international advertising research
Taylor, Charles Raymond (contributor) - 2002
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in … have an interest in international advertising research as well as international advertising practitioners …Introduction: new directions in international advertising research / Charles R. Taylor -- Achieving reliable and valid …
Persistent link: https://www.econbiz.de/10009627291
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New directions in international advertising research
Taylor, Charles Raymond (contributor);  … - 2002 - 1. ed
Persistent link: https://www.econbiz.de/10001687364
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide … variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been … touched in prior international advertising research, such as research in digital media, retrospective research, cultural …
Persistent link: https://www.econbiz.de/10011851981
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
Persistent link: https://www.econbiz.de/10009512890
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Whitelock, Jeryl: Standardised advertising for the single European market?
Stansifer, Mary Lee - 1991
Persistent link: https://www.econbiz.de/10000966619
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The handbook of international advertising research
Cheng, Hong (ed.) - 2014
Persistent link: https://www.econbiz.de/10011382740
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Contemporary Euromarketing : entry and operational decision making
Larimo, Jorma (contributor) - 2006
Persistent link: https://www.econbiz.de/10003370605
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Consumer-citizens of China : the role of foreign brands in the imagined future China
Tian, Kelly (ed.); Dong, Lily (ed.) - 2010
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...
Persistent link: https://www.econbiz.de/10012794047