Similar Search Results

Private labels, brands, and competition policy : the changing landscape of retail competition

Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003763769

Branding and the marketing of technological and industrial products

Melewar, T. C. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003990909

Special issue: Business to business branding

Christodoulides, George (contributor) - 2011

Persistent link: https://www.econbiz.de/10009491983

Special issue: Marketing communication of brands and products in the new era

Melanthiou, Yioula (contributor) - 2012

Persistent link: https://www.econbiz.de/10009621083

Special issue: Corporate branding in a turbulent environment

2011

Persistent link: https://www.econbiz.de/10009409566

Special issue: On being branded

Sullivan, Kate (contributor) - In: Scandinavian journal of management 29 (2013) 2, pp. 121-193

Persistent link: https://www.econbiz.de/10009758027

Brand orientation : past, present, and future

Baumgarth, Carsten (contributor) - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1142

Persistent link: https://www.econbiz.de/10010194427

Special issue: Nation branding

2010

Persistent link: https://www.econbiz.de/10009742138

Special issue: internal brand management

Piehler, Rico (ed.); Grace, Debra (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011884910

Brand culture and identity : concepts, methodologies, tools, and applications

Information Resources Management Association - 2019

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …

Persistent link: https://www.econbiz.de/10011857410

1
2
3
4
5
6
7
8
9
10
Next
Last