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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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A strategic approach to business marketing
Spekman, Robert E. (contributor);  … - 1985
Persistent link: https://www.econbiz.de/10000697570
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Marketing communications : theory and research
Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985
Persistent link: https://www.econbiz.de/10000710974
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Marketing perspectives of public enterprises in developing countries
Rao, K. L. (contributor) - 1986
Persistent link: https://www.econbiz.de/10000769563
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Readings in industrial marketing
Agarwal, Manoj Kumar (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000692156
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Innovation und Absatz
Albach, Horst (contributor) - 1999
Persistent link: https://www.econbiz.de/10001362601
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Konsumgüter-Marketing im Zeichen veränderter Marktstrukturen : [1.Ideen-Wettbewerb "Wirtschaft u. Gesellschaft"]
Hofebauer, Andreas (contributor) - 1984
Persistent link: https://www.econbiz.de/10000737934
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Marketing-Erfolgsfaktoren im Handel
Bruhn, Manfred (ed.) - 1987
Persistent link: https://www.econbiz.de/10000727598
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Wohnungsleerstände - was tun?
Thoss, Rainer (contributor) - 1986
Persistent link: https://www.econbiz.de/10011967052
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Marketing 2000 : Perspektiven zwischen Theorie und Praxis
Schwarz, Christian (ed.); Sturm, Frank (contributor) - 1987
Persistent link: https://www.econbiz.de/10014002628