//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Generic Concept of Marketing...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
10
Economic history
1
Führungsstil
1
Gerald Zaltman
1
Gesundheitsförderung
1
Gesundheitsvorsorge
1
Innovation
1
Kontakte-Kontakty e.V.
1
Leadership style
1
Management
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Nonprofit management
1
Nonprofit-Management
1
Preventive care
1
Scientists
1
Social Marketing
1
Social change
1
Social marketing
1
Sozialer Wandel
1
Soziomarketing
1
USA
1
United States
1
Welt
1
Wirtschaftsgeschichte
1
Wissenschaftler
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Collection of articles of several authors
Lehrbuch
71
Textbook
57
Aufsatz im Buch
30
Book section
30
Article in journal
21
Aufsatz in Zeitschrift
21
Glossar enthalten
17
Glossary included
17
Sammelwerk
13
Case study
9
Fallstudie
9
Reprint
9
Einführung
8
Aufsatzsammlung
4
Bibliographie
4
Guidebook
4
Interview
4
Ratgeber
4
Collection of articles written by one author
3
Sammlung
3
Mehrbändiges Werk
2
Multi-volume publication
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Fachkunde
1
Handbook
1
Handbuch
1
Nachschlagewerk
1
Reference book
1
more ...
less ...
Language
All
English
12
German
1
Author
All
Kotler, Philip
13
Andreasen, Alan R.
2
Rangan, V. Kasturi
2
Sheth, Jagdish N.
2
Varadarajan, Rajan
2
Zaltman, Gerald
2
Achrol, Ravi S.
1
Ambler, Tim
1
Bagozzi, Richard P.
1
Barwise, Patrick
1
Bayus, Barry L.
1
Blattberg, Robert C.
1
Bloom, Paul N.
1
Cheng, Hong
1
Collins, James C.
1
Collins, Jim
1
Coughlan, Anne T.
1
Czinkota, Michael R.
1
Davidson, J. H.
1
Drucker, Peter F.
1
Duparcq, Patrick J.
1
Ferber, Marlies
1
Fletcher, Winston
1
Grier, Sonya A.
1
Hanson, Ward Andrew
1
Hesselbein, Frances
1
Jayachandran, Satish
1
Kouzes, James M.
1
Krishnamurthi, Lakshman
1
Lee, Nancy R.
1
Levy, Sidney J.
1
Lin, Nan
1
Malthouse, Edward C.
1
Moorman, Christine
1
Murphy, Patrick E.
1
Narayandas, Das
1
Narver, John C.
1
Reve, Torger
1
Roberts, John
1
Rodin, Judith
1
more ...
less ...
Published in...
All
Legends in marketing
11
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Die fünf entscheidenden Fragen des Managements
Drucker, Peter F.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796693
Saved in:
3
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
4
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
5
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
6
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
7
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
8
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
9
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
10
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->