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When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the...
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. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
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