"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long … marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in …, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new …

, Thailand -- Attitude towards private labels : a model for consumer packed goods in Spanish market / Mónica Gómez …,, Spain -- Brand equity of store brands and its effect on customer value : Spanish consumer goods retail sector / Natalia … Yagüe, Autonomous University of Madrid, Spain -- Choice of national brand versus private label "me-too" new products in a …