Showing 1 - 10 of 2,768
Persistent link: https://www.econbiz.de/10011570462
Persistent link: https://www.econbiz.de/10011635359
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
Influencer Marketing - eine Bestandsaufnahme -- Wie sieht das Marketing im Influencer Zeitalter aus …? -- Markenstrategischer Fit im Influencer Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit -- Influencer Marketing ist … Marketing -- Fallbeispiele: Influencer-Marketing-Cases aus 12 Branchen -- Prozesse, Technologie & Daten - Wie können …
Persistent link: https://www.econbiz.de/10012440012
Persistent link: https://www.econbiz.de/10011686891
für Unternehmen als auch für Influencer. Marketingprofis erfahren, wie sie Influencer Marketing bestmöglich in ihre … erfolgskritisches Thema werden auch die wettbewerbsrechtlichen Grundlagen des Influencer Marketing verständlich und handlungsorientiert …
Persistent link: https://www.econbiz.de/10011906646
marketing : implications from a case study / Jenny Hou, Massey University, New Zealand -- Social media marketing for b2b : from … role and centrality of trust in social media marketing -- Anil bhat, bits pilani, india and nirankush datta, bits, pilani … media: implications for marketing in emerging markets' / Ogechi Adeola, Pan Atlantic University, Nigeria -- Profiling youth …
Persistent link: https://www.econbiz.de/10014464807
Persistent link: https://www.econbiz.de/10009536816
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...
Persistent link: https://www.econbiz.de/10012107488
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979