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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
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2
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
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3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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4
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
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contributor
)
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2010
Persistent link: https://www.econbiz.de/10003885607
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5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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6
Markenmanagement
Drees, Norbert
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contributor
)
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2012
Persistent link: https://www.econbiz.de/10010211037
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7
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003624130
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8
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
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2009
Persistent link: https://www.econbiz.de/10003847084
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9
Markenmanagement
Drees, Norbert
(
ed.
);
Haken, Niels N. von
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contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10013424807
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
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contributor
);
Sojkin, Bogdan
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)
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2010
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