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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter (ed.) - 2008
Persistent link: https://www.econbiz.de/10003738747
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408099
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408205
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Special issue: Consumer brand relationships
Fetscherin, Marc (contributor) - 2014
Persistent link: https://www.econbiz.de/10010410730
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - 2008
Persistent link: https://www.econbiz.de/10003745623
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …
Persistent link: https://www.econbiz.de/10010390488