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Alternative market research methods : market sensing
Longbottom, David (ed.); Lawson, Alison (ed.) - 2017
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process...
Persistent link: https://www.econbiz.de/10011556475
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Research methods in service innovation
Sørensen, Flemming (ed.); Lapenta, Francesco (ed.) - 2017
Persistent link: https://www.econbiz.de/10011620620
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Marktforschung mit Panels : Arten - Erhebung - Analyse - Anwendung
Günther, Martin; Vossebein, Ulrich; Wildner, Raimund - 2019 - 3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011823867
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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New frontiers on observational research
Prince, Melvin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009261198
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Research methods and historical research in marketing
Jones, Brian (contributor) - 2011
Persistent link: https://www.econbiz.de/10009407731
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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073