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Individual preferences, choices, and risk perceptions - survey based evidence
Lampi, Elina - 2008
Persistent link: https://www.econbiz.de/10003720790
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Erfolgsfaktoren des Kostenmanagements und von Markteintrittsentscheidungen
Himme, Alexander - 2008
Persistent link: https://www.econbiz.de/10003684082
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Brand gender : increasing brand equity through brand personality
Lieven, Theo - 2018
Persistent link: https://www.econbiz.de/10011671136
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Buyer behavior in customer-driven pricing mechanisms
Stich, Lucas - 2017 - 1st edition
Persistent link: https://www.econbiz.de/10011671972
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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai - 2017
Persistent link: https://www.econbiz.de/10011720335
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Product return management in online retailing
El Kihal, Siham - 2017
Persistent link: https://www.econbiz.de/10011634492
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin - 2017
Persistent link: https://www.econbiz.de/10011654073
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Experiential knowledge in the internationalization process of service firms
Majkgård, Anders - 1998
Persistent link: https://www.econbiz.de/10013432351
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner - 1987
Persistent link: https://www.econbiz.de/10014001822