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Experiential knowledge in the internationalization process of service firms
Majkgård, Anders - 1998
Persistent link: https://www.econbiz.de/10013432351
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Selected essays on advertising research and customer relationship management
Schirmer, Nadine Andrea - 2014
Persistent link: https://www.econbiz.de/10011340453
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines - 2018
Persistent link: https://www.econbiz.de/10012124601
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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai - 2017
Persistent link: https://www.econbiz.de/10011720335
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Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard - 1993 - 3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10000339786
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Return on marketing : ausgewählte Beiträge
Scharf, Sebastian M. - 2009
Persistent link: https://www.econbiz.de/10003917451
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan - 2017
Persistent link: https://www.econbiz.de/10011705406
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna - 2015
Persistent link: https://www.econbiz.de/10013427492