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Strategic integrated marketing...
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Markenführung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
International journal of advertising : the quarterly review of marketing communications
10
Conference proceedings trends in business communication 2016
9
Journal of business research : JBR
9
The management game of communication
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Interdisciplinary management research XVI ; 1
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
International journal of economics and financial issues : IJEFI
7
Journal of marketing management : MM
7
Journal of business ethics : JOBE
6
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
6
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
6
Australasian marketing journal
5
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
5
Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
5
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Business horizons
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
4
Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
4
Ethics, social responsibility and sustainability in marketing
4
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
4
International studies of management and organization
4
Journal of accounting & economics
4
Journal of communication management
4
Proceedings of the 5th International Conference on Economic Management and Green Development
4
The TQM journal : the international review of organizational improvement
4
The globalisation of Chinese business : implications for multinational investors
4
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
3
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
3
Games and economic behavior
3
Interdisciplinary management research XVI ; 2
3
Journal of industrial engineering and management : JIEM
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ECONIS (ZBW)
426
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1
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426
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date (oldest first)
1
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Let's make a start : from
marketing
to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
3
Editorial: academy of
Marketing
Conference 2015 : the magic of
marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
4
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
5
Effective resource allocation in PR and IR - linking the output and impact of corporate communications
Kovarova-Simecek, Monika
- In:
Conference proceedings trends in business communication 2016
,
(pp. 33-47)
.
2017
Persistent link: https://www.econbiz.de/10011619564
Saved in:
6
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
7
Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi
;
Rocci, Andrea
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10014364051
Saved in:
8
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
9
Marketing
mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
10
Brand purpose as the next
marketing
paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
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