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Interfunctional coordination and its influence on customer success
Tomášková, Eva - In: Open economics 1 (2018) 1, pp. 105-114
The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the...
Persistent link: https://www.econbiz.de/10011989203
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021
Persistent link: https://www.econbiz.de/10012417027
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Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.; Ong, J. W.; Yatim, N. M.; Yanan, H. A.; … - In: Understanding digital industry : proceedings of the …, (pp. 354-357). 2020
Persistent link: https://www.econbiz.de/10012226592
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020
Persistent link: https://www.econbiz.de/10012310675
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Improving business performance through financial technology and customer relationship management
Suradi - In: The future opportunities and challenges of business in …, (pp. 81-85). 2020
Persistent link: https://www.econbiz.de/10012310737
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Nonlinear impact of online retail characteristics on customer satisfaction and loyalty
Tontini, Gerson; Silva, Júlio Cesar da; Beduschi, … - In: International journal of quality and service sciences 7 (2015) 2/3, pp. 152-169
Persistent link: https://www.econbiz.de/10011400401