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Price-quality relationships for products with and without private labels
Boyle, Peter J. - In: Advances in National Brand and Private Label Marketing …, (pp. 70-73). 2022
Persistent link: https://www.econbiz.de/10013281244
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Scenarios of developing private brands for food products
Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015
Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...
Persistent link: https://www.econbiz.de/10011457408
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What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna; Levy, Shalom - In: Advances in National Brand and Private Label Marketing …, (pp. 3-10). 2018
Persistent link: https://www.econbiz.de/10013276090
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018
Persistent link: https://www.econbiz.de/10013276092
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Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng; Shannon, Randall - In: Advances in National Brand and Private Label Marketing …, (pp. 23-26). 2018
Persistent link: https://www.econbiz.de/10013276245
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Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018
Persistent link: https://www.econbiz.de/10013276246
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Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa; De Canio, Francesca - In: Advances in National Brand and Private Label Marketing …, (pp. 37-45). 2018
Persistent link: https://www.econbiz.de/10013276247
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National brand's incentive to offer premium private labels
Choi, Seung-chan; Turut, Ozge - In: Advances in National Brand and Private Label Marketing …, (pp. 49-56). 2022
Persistent link: https://www.econbiz.de/10013281224