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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621
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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …
Persistent link: https://www.econbiz.de/10011991112
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …
Persistent link: https://www.econbiz.de/10012012003
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa - In: Advances in National Brand and Private Label Marketing …, (pp. 70-79). 2023
Persistent link: https://www.econbiz.de/10014289840
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Thinking social media from ethical viewpoint
Nakaya, Joji - In: Asian journal of business ethics : AJBE 4 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011538241