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International journal of production economics
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Journal of purchasing and supply management
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Data science in maritime and city logistics : data-driven solutions for logistics and sustainability
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Digitalization in supply chain management and logistics : smart and digital solutions for an industry 4.0 environment : proceedings of the Hamburg International Conference of Logistics (HICL)
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Supply chain management and logistics in emerging markets : selected papers from the 2018 MIT SCALE Latin America Conference
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Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
11
Journal of industrial engineering and management : JIEM
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Recent advances in game theory, optimization theory and applications
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
9
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
9
Changing tides : the new role of resilience and sustainability in logistics and supply chain management : innovative approaches for the shift to a new era
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
8
International journal of operations & production management
7
Journal of business research : JBR
7
The road to a digitalized supply chain management : smart and digital solutions for supply chain management
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Artificial intelligence and digital transformation in supply chain management : innovative approaches for supply chains
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Supply Management Research : aktuelle Forschungsergebnisse 2016
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The international journal of business science & applied management : IJBSAM
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Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
5
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
5
Energy reports
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First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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Proceedings of the 5th International Conference on Economic Management and Green Development
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Supply Management Research : aktuelle Forschungsergebnisse 2015
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The journal of brand management : an international journal
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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ECONIS (ZBW)
706
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1
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10
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706
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1
Luxury branding : the case of Chanel
Sugimoto, Kana
;
Nagasawa, Shin'ya
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011772101
Saved in:
2
The profitability of store
brand
introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
3
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
4
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
5
The interrelationships between
brand
and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
6
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
7
National
brand
's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
8
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
9
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
10
An understanding of the emerging dynamics in the luxury ecosystem
Raghupriya, A
;
Thiruchelvi, Arunachalam
- In:
Repositioning business : a strategic response to …
,
(pp. 103-116)
.
2022
Persistent link: https://www.econbiz.de/10013183901
Saved in:
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