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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter (ed.) - 2008
Persistent link: https://www.econbiz.de/10003738747
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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Trademarks at the Olympics
1984
Persistent link: https://www.econbiz.de/10000705220
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Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance (contributor) - 1988
Persistent link: https://www.econbiz.de/10000858756
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Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018
Persistent link: https://www.econbiz.de/10011740033
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
2000
Persistent link: https://www.econbiz.de/10001582153
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
Lips, Peter (contributor) - 2002
Persistent link: https://www.econbiz.de/10001683058