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Estimating Brand Equity from A...
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Markenartikel
24
Brand
22
Brand management
15
Markenführung
15
Deutschland
13
Germany
12
Markenpolitik
11
Markenimage
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Corporate reputation
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Theory
2
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2
01.03.1988
1
01.12.1995
1
12.03.1987
1
1984
1
22.06.1990
1
27.07.1984
1
Advertising
1
Agro-industry
1
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Book / Working Paper
28
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Conference proceedings
Article in journal
10,451
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10,451
Aufsatz im Buch
1,543
Book section
1,543
Graue Literatur
758
Non-commercial literature
758
Hochschulschrift
703
Working Paper
592
Arbeitspapier
567
Thesis
518
research-article
267
Collection of articles of several authors
196
Sammelwerk
196
Case study
169
Fallstudie
169
Aufsatzsammlung
115
Conference paper
108
Konferenzbeitrag
108
Reprint
99
Bibliografie enthalten
88
Bibliography included
88
Dissertation u.a. Prüfungsschriften
68
Konferenzschrift
52
Article
41
review-article
35
Collection of articles written by one author
28
Sammlung
28
review
28
Lehrbuch
26
Handbook
22
Handbuch
22
case-report
22
conceptual-paper
20
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19
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17
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17
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15
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13
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German
19
English
10
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2
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1
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1
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Lips, Peter
6
Baumgarth, Carsten
2
Disch, Wolfgang K. A.
2
Schmidt, Holger J.
2
Boltz, Dirk-Mario
1
Brown, James
1
Cernicchiaro, Sabrina
1
Giacomini, Corrado
1
Gore, Tim
1
Greven, Gunther
1
Gázquez-Abad, Juan Carlos
1
Haldane, John
1
Holm, Karl-Friedrich
1
Kremer, Ludger
1
Krishnan, Omkumar
1
Leuthesser, Lance
1
Lostao, Pilar
1
Mancini, Maria Cecilia
1
Martínez-López, Francisco J.
1
Mayerhofer, Wolfgang
1
Meffert, Heribert
1
Menozzi, Davide
1
Mora, Juan Manuel
1
Nafees, Lubna
1
Naval Durán, Concepción
1
Pérez Díaz, Víctor
1
Rodríguez, Juan Carlos
1
Ronneberger-Sibold, Elke
1
Sadlak, Jan
1
Segreto, Luciano
1
Simpson, Louise
1
Wildner, Raimund
1
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1
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Gesellschaft zur Erforschung des Markenwesens
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Springer Fachmedien Wiesbaden
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Committee on Continuing Professional Education
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <17., 2013, Berlin>
1
Markendialog <3, 1999, Frankfurt, Main>
1
Markendialog <6, 2002, Frankfurt, Main>
1
Markendialog <8, 2004, Frankfurt, Main>
1
Markendialog <9, 2005, Frankfurt, Main>
1
Münchener Marketing-Symposium <26, 2000, München>
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Research
2
ALI ABA course of study / Materials
1
Bericht der GfK-Tagung : vom ...
1
Economia / Richerche
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Gabler Research / Werbe- und Markenforschung
1
Gabler research
1
I georgofili / Quaderni
1
Journal of retailing and consumer services
1
Macmillan advanced research series
1
Quaderni sulla qualità
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer Gabler Research
1
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
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ECONIS (ZBW)
28
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1
European business and
brand
building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
2
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
3
Defining, measuring, and managing
brand
equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
Saved in:
4
Trademarks at the Olympics
1984
Persistent link: https://www.econbiz.de/10000705220
Saved in:
5
Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
Saved in:
6
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
7
Markendialog : Februar 1997
Lips, Peter
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10003848818
Saved in:
8
Lo sviluppo dei marchi geografici collettivi e dei segni distintivi per tutelare e valorizzare i prodotti freschissimi
Giacomini, Corrado
;
Mancini, Maria Cecilia
;
Menozzi, Davide
-
2007
Persistent link: https://www.econbiz.de/10003596576
Saved in:
9
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
Mayerhofer, Wolfgang
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945328
Saved in:
10
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
Disch, Wolfgang K. A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009009236
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