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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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Enhancing consumer choice : proceedings of the Second International Conference on Research in the Consumer Interest
Mayer, Robert N. (contributor) - 1991
Persistent link: https://www.econbiz.de/10000856287
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Dinámicas de cambio en Latinoamérica
1997
Persistent link: https://www.econbiz.de/10000983977
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New developments and approaches in consumer behavior research
Balderjahn, Ingo (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10000975257
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003774200
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
Persistent link: https://www.econbiz.de/10008651345