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A novel romance : conceptualising emotional attachment as a barrier to adoption
Read, Wayne; McQuilken, Lisa; Robertson, Nichola - 2010
The Technology Acceptance Model (TAM) aims to understand consumers’ adoption of new technologies. Some 30 years after TAM was first proposed, it is still widely used today. This paper proposes an extended version of the TAM, with the primary addition to it being the construct of consumers’...
Persistent link: https://www.econbiz.de/10009484053
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A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV)
Briggs, Maxwell J. - 2006
approach to managing such ventures is outlined, based on strategic marketing theory applied to a major project, the …
Persistent link: https://www.econbiz.de/10009437710
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The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base
Lings, Ian; Wilden, Ralf; Gudergan, Siegfried - 2009
This study has important implications for marketing theory and practice. In an era of turbulent market environments …
Persistent link: https://www.econbiz.de/10009437894
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An application of the CBBE model to assess brand loyalty for a long haul travel destination
Bianchi, Constanza; Pike, Steven D. - 2010
In the past two decades there has been increasing interest in branding tourism destinations in an effort to meaningfully differentiate against a myriad of competing places that offer similar attractions and facilities. The academic literature relating to destination branding commenced only as...
Persistent link: https://www.econbiz.de/10009438000
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Applying Keller’s brand equity model in a B2B context : limitations and an empirical test
Kuhn, Kerri-Ann; Alpert, F. - 2004
It has been recognised that brands play a role in industrial markets, but to date a comprehensive model of business-to-business (B2B) branding does not exist, nor has there been an empirical study of the applicability of a full brand equity model in a B2B context. This paper is the first to...
Persistent link: https://www.econbiz.de/10009438143
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An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business
Minkiewicz, Joanne; Evans, Jody; Bridson, Kerrie; … - 2008
Prior research into corporate branding, of which corporate image is a key construct, has focused primarily on products. There has, however, been limited academic research focusing on corporate branding in the leisure services sector. However, in an increasingly competitive environment, leisure...
Persistent link: https://www.econbiz.de/10009483752
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - 2006
marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …
Persistent link: https://www.econbiz.de/10009445573
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The art of relationships
Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
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Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?
Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005
One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
Persistent link: https://www.econbiz.de/10009482110
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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114