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5,512
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811
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1
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1
European journal of marketing : EJM
1
Harvard Business School Research Paper Series # 15-093
1
IEEE transactions on engineering management : EM
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
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1
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1
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1
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1
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1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing management : a cultural perspective
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
1
Schriftenreihe Schriften zur Kulturwissenschaft
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The IUP journal of entrepreneurship development : IJED
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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Advertising works : papers from the IPA Advertising Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
Saved in:
2
Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"
Dewenter, Ralf
;
Haucap, Justus
-
2008
Persistent link: https://www.econbiz.de/10003779061
Saved in:
3
Cases in advertising and marketing management : real situations for tomorrow's managers
Applegate, Edd
;
Johnsen, Art
-
2007
Persistent link: https://www.econbiz.de/10003316462
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4
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
5
Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina
;
Both, Julia
;
Möbius, Cathleen
; …
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 97-110)
.
2009
Persistent link: https://www.econbiz.de/10003864121
Saved in:
6
Uniqueness als Credo der Markenführung
Runia, Peter
;
Wahl, Frank
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 268-281
Persistent link: https://www.econbiz.de/10003818337
Saved in:
7
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
8
Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline
- In:
The advertising handbook
,
(pp. 198-208)
.
2009
Persistent link: https://www.econbiz.de/10003851918
Saved in:
9
Suchmaschinenwerbung : Sponsored Links als Geschäftsmodell der Suchwerkzeuge ; mit einer Fallstudie über chinesische Suchdienste
Kaiser, Chang
-
2010
Persistent link: https://www.econbiz.de/10003895878
Saved in:
10
Advertising and belief structure of consumer reaction towards advertising : a case study on detergents
Cheema, H. S.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 190-224)
.
2009
Persistent link: https://www.econbiz.de/10003917014
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