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Smith, Alan D.
19
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13
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9
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7
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7
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7
Melewar, T. C.
7
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5
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5
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5
Lacity, Mary Cecelia
5
Motwani, Jaideep G.
5
Render, Barry
5
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5
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4
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4
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4
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4
Dinnie, Keith
4
Foroudi, Pantea
4
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4
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4
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4
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4
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4
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4
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4
Pellens, Bernhard
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4
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4
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4
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4
White, Lawrence J.
4
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3
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3
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3
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3
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8
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3
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3
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2
Books on Demand GmbH <Norderstedt>
2
Christian-Albrechts-Universität zu Kiel
2
Kassel University Press GmbH
2
OECD
2
Russell Sage Foundation
2
Springer Gabler <Firma>
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
American Bar Association / Section of Antitrust Law
1
American Sociological Association
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American Water Works Association / Research Foundation
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Association for Manufacturing Excellence
1
Austrian Institute of Technology
1
COGEA <Körperschaft>
1
Capital Research Center (Washington, D.C.)
1
Carl Vinson Institute of Government
1
Cetmar <Körperschaft>
1
Council on Foreign Relations
1
Deutsch-Amerikanischer Workshop <1, 2002, Charlotte, NC>
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1
Fachhochschule Erfurt / Institut für Stadtforschung, Planung und Kommunikation
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Foundation for Applied Research
1
Fraunhofer-Institut für System- und Innovationsforschung
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Freie Universität Berlin
1
George Routledge & Sons <London>
1
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1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
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Harvard business review : HBR
78
Harvard-Business-Manager : das Wissen der Besten
53
Global business and organizational excellence : a review of research & best practices
37
Journal of business case studies
19
City branding : theory and cases
18
Academy of Management journal : AMJ
14
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
Cases on human performance improvement technologies
13
Nonprofit management & leadership
13
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
12
Strategy power plays : how the world's most strategic minds reach the top of their game
12
California management review
11
Enterprise & society : the international journal of business history
11
The road to sustainability
11
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
10
Long range planning : LRP ; international journal of strategic management
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Public performance & management review
9
The journal of brand management : an international journal
9
Transforming government supply chain management
9
Advances in developing human resources : ADHR
8
Business and society review : a quarterly forum on the role of business in a free society
8
Entrepreneurship, theory and practice : ET & P
8
Journal of financial education
8
Brands : interdisciplinary perspectives
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Research
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
University casebook series
7
American casebook series
6
Cases on innovations in educational marketing : transnational and technological strategies
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Health care management review : HCM review
6
International journal of logistics systems and management
6
Lean Six Sigma in service : applications and case studies
6
Management information systems : mis quarterly
6
Managing difficult people
6
Public personnel management
6
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ECONIS (ZBW)
2,462
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1
Strategie und Management
Kausch, Thorsten
(
ed.
);
Pirck, Peter
(
ed.
); …
-
2013
Stadtmarketing
, Beratung, Wissenschaft und Politik liefern nicht nur Ideen und Erfahrungen, sondern ein konsistentes Programm für das …
Persistent link: https://www.econbiz.de/10011637889
Saved in:
2
Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung
;
Kim, Peter Eung-Pyo
- In:
City branding : theory and cases
,
(pp. 190-198)
.
2011
Persistent link: https://www.econbiz.de/10008809248
Saved in:
3
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
4
Brand Hong Kong
Loo, Grace
;
Sindhwani, Saumya
;
Jing, Cai
;
Loo, Theresa
- In:
City branding : theory and cases
,
(pp. 157-161)
.
2011
Persistent link: https://www.econbiz.de/10008809260
Saved in:
5
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
Saved in:
6
Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M.
(
ed.
)
-
2021
-
1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
Saved in:
7
Public branding and marketing : a global viewpoint
Zavattaro, Staci M.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012495819
Saved in:
8
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
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9
Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
;
Merenheimo, Petra
- In:
Driving innovation and business success in the digital …
,
(pp. 137-157)
.
2017
Persistent link: https://www.econbiz.de/10011606467
Saved in:
10
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
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