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Li, Jiawei; Li-hua, Richard - In: International journal of Chinese culture and management … 2 (2009) 2, pp. 133-145

Persistent link: https://www.econbiz.de/10003924563

Confucian business practices and firm competitiveness : the case of Sinyi Real Estate

Tsai, Terence; Young, Michael N.; Cheng, Bor-Shiuan - In: Frontiers of business research in China : selected … 5 (2011) 3, pp. 317-343

Persistent link: https://www.econbiz.de/10009301401

Case study on the influence of Chinese traditional philosophy to the enterprise management

He, Ning - In: Journal of management and strategy : JMS 2 (2011) 3, pp. 73-76

Persistent link: https://www.econbiz.de/10009379913

Are "standardized performance appraisal practices" really preferred? : a case study in China

Chen, Jie; Eldridge, Derek - In: Chinese management studies : CMS 4 (2010) 3, pp. 244-257

Persistent link: https://www.econbiz.de/10008657855

Aesthetic leadership in Chinese business : a philosophical perspective

Zhang, Haina; Cone, Malcolm H.; Everett, André M.; … - In: Journal of business ethics : JOBE 101 (2011) 3, pp. 475-491

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Barriers to innovation diffusion in industrial networks : a systematic combining approach

Huhtala, Juho-Petteri; Mattila, Pekka; Sihvonen, Antti; … - In: Field guide to case study research in …, (pp. 61-76). 2014

Persistent link: https://www.econbiz.de/10011413703

Ethics and celebrity advertising : cases in the Indian advertising industry

Singh, Gurbir; Mishra, Abhishek - In: Ethical branding and marketing : cases and lessons, (pp. 173-184). 2019

Persistent link: https://www.econbiz.de/10012033798

Advertising market in Central and Eastern Europe : case study of advertising market in Poland

Domański, Tomasz - In: Global advertising practice in a borderless world, (pp. 114-126). 2017

Persistent link: https://www.econbiz.de/10011668020

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...

Persistent link: https://www.econbiz.de/10011305238

Sponsorship, advertising and the Olympic Games

MacRury, Iain - In: The advertising handbook, (pp. 129-147). 2009

Persistent link: https://www.econbiz.de/10003851911

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